Improve Your Sales through Packaging
The way the product is presented to the customer is the whole essence of packaging. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Exhaustive research done reveals that most customers do impulse buying because of how the product is packaged. Therefore, if you want to improve your sales, improve your packaging.
The most important thing about packaging is the message it sends to the consumers. In addition, you have to have inscriptions that are legible and clear to the human eye. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should state clearly its brand, who it was made for and how to use it.
The color of the package is another detail that must be considered. This influences just about the whole concept of packaging. Each color will have its own charm. Each color will portray a different message to the buyers. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
When you get the color right, you cannot afford to mess with the shape of the package. Different shapes tend to show what is inside the package. It might be a curvy bottle, a toy plane, round ball, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Thus, just keep everything simple. Complicated packages are difficult to recall whereas simple packages will be easily remembered.
Finally, make sure your package does not pollute the environment. Sustainable packaging is the order of the day. You can also package your products in a package that can be used long after you have used the product. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Design your package to be secure.